This year we are excited to shake things up a bit as we bring to life our 2012 theme: “Make It Personal.” Creating content that builds strong emotional connections among audiences is the name of the game. Think of the mega success behind the Instagrams and the Pinterests and the Spotifys that we instantly loved. It’s time to apply that philosophy to your blog or business; take a moment to ask yourself: How am I inspiring my readers? Is my brand resonating with my customers? How can I make it personal?